One-person studio

AI makes it fast. I make it finished.

I'm Josh. I make websites, UGC-style AI video ads and Reels for small brands, and I check every piece myself.

Free 30-minute video call with me, camera on. Here from Fiverr or Upwork? Please keep talking to me there, where the platform protects you. See the demos

Pick what you need
Demo · AI-made

Video ad demo for Halvey, a made-up brand. The presenter is AI, not a real customer. On the product shot the AI garbled the label text, so I redid it: halv3y, MINRAEL SPF 5O became halvey, MINERAL SPF 50. The caption changed from hi guys so today i wanted to to I stopped buying sunscreen that leaves a white cast. and moved up, clear of the app buttons.

What I fixed in the AI draft

  1. Label text redone
  2. Hook in the first 2 seconds
  3. Captions clear of the app buttons
Demo

Website demo for Kettlecroft Bakehouse, a made-up brand, at kettlecroft.demo. The name changed from Kettlecroff to Kettlecroft, the headline from Welcome to our website to Saturday cardamom buns, baked fresh., and a grey Order button below the fold became Order for Saturday, fixed at the bottom of the phone view.

What I fixed in the AI draft

  1. Name spelled right
  2. Says what it sells, up top
  3. Button under your thumb
Demo · AI-made

Reel demo for Kettlecroft Bakehouse, a made-up brand, on AI-made footage of cardamom buns. The title changed from SATURDAY CARDAM, cut off by the frame, to SATURDAY CARDAMOM BUNS, fitted. Eleven words at once became three words a beat, and a black end card became a last frame that matches the first.

What I fixed in the AI draft

  1. Every word fits the frame
  2. Readable with the sound off
  3. Ends where it loops

Usually 2 to 4 daysUsually 1 to 2 weeksUsually 2 to 5 days

  • You approve the script first.You get a preview link to check it.Made to read with the sound off.
  • Your quote names the date.

Usually 2 to 4 days.Usually 1 to 2 weeks.Usually 2 to 5 days. Your quote names the date.

Halvey and Kettlecroft are made-up brands. The ad's presenter is AI, not a real customer.

Demos

The brands are made up. The work isn't.

I made each piece for this page, for a brand that doesn't exist, the way I'd make yours. Each one is marked Demo.

Each one with a note on what to look for.You picked a video ad. Here it is at full size.You picked a website. Here it is at full size.You picked a Reel. Here it is at full size.

Demo
Kettlecroft Bakehouse websiteA small shop site, built to read well on a phone. Photos AI-made.Look for: the first thing you read is what it sells and when to order.
Demo
Halvey sunscreen stickUGC-style AI ad, vertical, a 5-second cut. AI presenter, not a real customer.Look for: the first two seconds give you a reason to keep watching, and the product looks the same in every shot.
Demo
Kettlecroft BakehouseMotion graphic for Reels, vertical, 10 seconds. AI-made footage.Look for: every word reads with the sound off, and the last frame loops into the first.
Demo
Halvey landing pageThe page the ad sends people to, wide and on a phone. Product images AI-made.Look for: the ad's promise is the headline, and on the phone the Shop button stays under your thumb.

The next one could be for your brand.Message me on Fiverr or Upwork.

Book a call

Here from Fiverr or Upwork? Message me there instead.

What I make, and how long it takes.

Where your project falls in each range depends on the brief. The clock starts once the quote is agreed and your materials are in, and your quote names the date.

Your pick

Websites and landing pages

A full site, or one page that sells one thing, built to read well on a phone.

You're looking at one. I built this site the same way.

You send
What it's for, who it's for, and any logo, copy or photos you have.
You get
The finished site, with every file and login handed over to you.
1 to 2 weeks See the demo
Your pick

UGC-style AI video ads

Short ads in a filmed-on-a-phone style, for Reels, TikTok and Shorts. Made with AI, and marked as AI-made.

You send
Your product, who buys it, and the one thing the ad has to say.
You get
The ads we agreed, finished in vertical format and ready to upload, plus the source files.
2 to 4 days See the demo
Your pick

Motion graphics for Reels

Moving type, product moments and logo reveals that read with the sound off.

You send
The message, your logo and brand style, and any photos or footage.
You get
The finished Reel, plus the project files.
2 to 5 days See the demo

Nothing starts until we agree what finished means.

  1. Brief and quote

    You tell me what you need, who it's for and what finished looks like. I write it up as a one-page brief, and we agree it with a fixed quote and a delivery date before any work starts.

  2. Build and check

    AI does the slow parts quickly, which is why the turnarounds are short. For ads you approve the script first; for websites you get a preview link. If a date is going to move, you hear it from me before it does.

  3. Your changes

    You review it against the same brief. One round of changes is included, and anything more is quoted first at a fixed price.

  4. Handover

    Every file and every account goes to you. If anything doesn't match the brief within 14 days, I fix it free.

On Fiverr or Upwork, your order there sets the terms, and every step stays on the platform.

JoshClosed Form Labs

One person, start to finish.

I'm Josh, and Closed Form Labs is me. The person who reads your brief is the person who builds it, checks it and hands it over.

I use AI for the heavy lifting: drafts, layouts, code and footage. The decisions and the checking stay with me.

What you can hold me to

  • One person, from first message to handover.
  • A reply within one working day.
  • A fixed quote, never billed by the hour.
  • AI-made video marked as AI-made.

The written brief, your round of changes, the handover and the 14 days of free fixes are all in How it works.

The name

Why Closed Form?

In mathematics, a closed form is a complete answer, written out in full, with nothing left to work out.

The mark is a keystone, the last stone set at the top of an arch. Until it is in, you have scaffolding; once it is, the arch holds by itself. That's how I hand work over: finished, not just fast.

Also available.

Smaller lines of work, quoted the same way.

Shopify stores

A store built around your products, set up and ready for its first order.

Automations

The task you repeat every week, set to run by itself in the tools you already use.

Mobile apps

Focused apps for iPhone and Android, built from a clear brief.

Fair questions, straight answers.

I found you on Fiverr or Upwork. Can we talk here instead?

Please keep talking to me there. Both platforms ask us to keep the conversation and payment on the platform, and that's what protects your order. It's me either way, doing the same work. The call button on this site is for people who found me directly.

How long will mine take?

AI video ads usually take 2 to 4 days, motion graphics 2 to 5 days, and websites or landing pages 1 to 2 weeks. Where yours falls in that range depends on the brief, and your quote names the date. The clock starts once the quote is agreed and your materials are in.

What if it isn't what I asked for?

We agree a written brief and a fixed quote before I start. I check the work against that brief before you see it. Then you review it, and one round of changes is included. More changes are quoted first, never billed by the hour. If anything doesn't match the brief within 14 days of handover, I fix it free.

Why are there no prices on this site?

Every project gets its own fixed quote, agreed before any work starts, because the price depends on the brief. Nothing is billed by the hour.

Where do you use AI, and will it look fake?

I use AI to draft layouts, code, images and footage. The checking is mine: I look at every shot for the usual giveaways, like warped hands or garbled packaging text, before anything reaches you. AI-made video is always marked as AI-made.

Are the demos on this page real client work?

No. I made each one for this site, for a brand that doesn't exist, and each is marked Demo. They show how I work, on briefs anyone can look at.

Who owns everything at the end?

You do. Every file and every account is yours at handover, from the source files to the logins.

Thirty minutes to see if we're a fit.

For anyone who found me here directly. We'll cover:

  • What you need, and who it's for.Your video ad: what it needs to say, and who it's for.Your website: what it needs to do, and who it's for.Your Reel: what it needs to say, and who it's for.
  • What finished looks like to you.
  • Which service fits, and a realistic turnaround.
  • What happens next: a written brief and a fixed quote to agree before any work starts.

Here from Fiverr or Upwork?

Please don't book here. Message me on Fiverr or Upwork instead, where the platform protects you. You're talking to me either way.

30-minute video callwith Josh, Closed Form Labs. Free, no obligation.
  • Press Book a call and send me two or three times that suit you.
  • I'll confirm one within one working day, with a video link.
  • Camera on, about 30 minutes, and nothing to prepare.
  • Press Book a call and pick a time that suits you.
  • You get a confirmation by email, with the video link.
  • Camera on, about 30 minutes, and nothing to prepare.
Book a call

Or write to josh@closedformlabs.com